Does it work? Yes, it sure does!
More than 530 advertisers witchdrew from advertising on Alan Jones’ radio show before he left the station. This took five months to achieve, but it only took a couple of days of similar action to have other racist or misogynistic media commentators including Pete Evans and Eddie McGuire removed from their platforms.
Taking on Rupert Murdoch is harder, but we’ve already had more than 300 advertisers witchdraw.
It’s time to take it nuclear.