Take Action


Who the hell doesn’t?

Our consumer campaigns are at the heart of everything MFW does. For far too long, Murdoch’s NewsCorp media has adversely influenced the public narrative in Australia and around the world, by channeling dangerous myths and lies into millions of homes and businesses and pushing an anti-climate, anti-progressive agenda.


If you really find the App is too difficult to use, contact us at mfw.org.au/our-campaigns/. Here are instructions for use:

1. The first page you’ll see when you enter the App will be our entry page, which you can return to any time to look at these instructions. You should be asked here if you give permission to use your location: you can use the App without this, but it’ll be a little harder to use. MFW does not (and cannot) use any information you input in any way to compromise your privacy.

2. The second page is the App itself. This comprises a map which shows you businesses in your area, together with a list of those businesses. FRIENDS are in blue, and FOES in red. Move the map with two fingers to alter its location, so you can see all businesses in your surrounding area. Depending on how many businesses are in your area, the App will display businesses as individual dots, or as a “clump” or larger grey dot. Where there’s a clump, simply use your fingers to move it closer and they’ll separate into different entities.

4. If you click on the MFW logo at the top, you can return to the starter page to read these instructions or our Terms and Conditions.

5. If you click on the Bookmark symbol in the circle logo on the top right of the screen, you can save businesses you wish to remember for later. Click the arrow symbol at top left to return to the App.

6. If you click the Luggage Tag symbol next to the Bookmark symbol in the top right of the App, you’ll find instructions on how to get in touch with us to advise of an error or add FRIENDS or FOES to our database.

7. You can search for businesses using the Search field next to or under the map (depending on your device).

8. You can also use the filter (located next to the Search button) to narrow down your search choices using the drop-down lists. For example, you can choose to display just FRIENDS or just FOES, search by state, or by industry lists. (Please be aware the “Campaign” list is not complete yet, but will be in a few weeks.) Search for companies to patronise in your area, and others to avoid.

9. You’re now ready to use the App whenever you’re choosing where and how to spend your money. Using your wallet to vote on which companies have values which align with yours, and which don’t, is the most powerful thing you can do as a consumer. (Be aware we are still adding data and new companies to our lists every day, so check back regularly to find new ones in your location.)

But that’s not all.

Those businesses which are FOES are listed in red, and FRIENDS are listed in blue. FOES are businesses which pay for advertising in Australia’s hate media, or which supply such media to their staff, customers or clients. FRIENDS are businesses which have stopped advertising with hate media or supplying it to those who use their services.

To get the most use from the MFW App, we advise you to use it whenever you shop. If you refuse to patronise businesses which fund hate media (and even more importantly, if you tell them why you’re doing this) some of those businesses will choose to advertise elsewhere. And if you heavily patronise those businesses which DO divest from advertising in hate media (as a thank-you for their commitment to a better future for all of us), they’ll be motivated to keep away from advertising with such media.

The only companies which will thrive in coming years are those whose values align with those of their customers, suppliers and staff. Make sure the companies you use fit your values and ethics. The MFW App is the perfect way to do this.

Happy shopping, and thanks for using the MFW App. It will do more than you know to help change the world.

Are you in?

You can access our list here

This kind of collective action works, just as it did with Alan Jones. We forced him and his employer to stop spreading hate, misogyny and lies, and with all of us on board, we can do it again.

While our main campaign is to rid the world of Rupert Murdoch’s hate speech and lies, we also target some other media organisations who also spread the same lies and refuse to stop. You will soon see within our database which companies are associated with advertising on or with different media organisations.

Our Campaign Database hold all the information you need to get started. They contain multiple ways to contact advertisers and businesses which fund hate media. There are email addresses, website contact forms and social media contact information. We also supply email and poster templates to help, which can be found under the Campaign Resources tab at the bottom of this page.

#MurdochFreeWorld App

Does it work? Yes, it sure does!

More than 530 advertisers witchdrew from advertising on Alan Jones’ radio show before he left the station. This took five months to achieve, but it only took a couple of days of similar action to have other racist or misogynistic media commentators including Pete Evans and Eddie McGuire removed from their platforms.

Taking on Rupert Murdoch is harder, but we’ve already had more than 500 advertisers witchdraw.

It’s time to take it nuclear.

The campaign is all about using your voice in conjunction with hundreds of thousands of like-minded people. There are many different ways to get involved.

You can:

Contact businesses which advertise with hate media and ask them to stop. Choose 5 per day and write to them or call them, and boycott them if they refuse;

Talk to local businesses such as cafes, restaurants, medical surgeries, motels, hotels and schools if they stock or broadcast hate media for their staff, customers, clients or patients. Ask them to stop and boycott them if they refuse;

Donate to fund MFW’s crucial work, as it takes a huge amount of labour and organisation to keep up-to-date with this critical work;

Offer to volunteer to read or watch some hate media to record the advertisers; and/or

Tell your own circle of friends or followers about MFW, and get them involved.

Image appears to be of three people in a bar taking a group selfie. There is a man standing in the middle holding his drink, arms around the shoulders loosely of the two woman and he has a prosthetic leg. The woman on the left leans in posing with her drink up and the woman on the right leans into him pretending to drink and taking the photo with a phone.

Got a positive response? Awesome!

Let us know via our socials or the ‘Get In Touch’ link on the bottom of this page. Our Witchy volunteers will move them to the FRIENDS list.

Then sit back and watch our Witchdrawal database go up. And up. And up.

And all of it leading to a better – and Murdoch-free – planet.

To Your Brooms

If you care about your own future and that of others, get on board