Take Action

DO YOU WANT A HATE AND MISOGYNY-FREE WORLD?

Who the hell doesn’t?

For too long, media have adversely influenced the public narrative, and swung elections, by channeling sexist, racist, homo/transphobic and ableist doctrine into homes and workplaces.

The only way to fight this is with our wallets. Petitions don’t work, neither do marches, protests, royal commissions (#Robodebt anyone?) or yelling on the internet. Only collective boycott action works because the only thing rich company owners care about is money.

Our major campaign in 2025/26 was #VileKyle. The campaign database: HERE. These are all advertisers who were supporting Kyle on Australian Idol nationally. Followers committed to contacting a few companies per day (or per week) from these lists, and got in touch with them via email addresses provided or their social media.

  • Followers advised the company what the offensive content Kyle said that was objected to.
  • Advised the company their ads were on the program.
  • Advised that a boycott all their products or services until they withdrew their support.
  • Ask for a written response.
  • Tried to patronise businesses which were on our #VileKyle FRIEND lists, because they need some witchy love to thank them and to ensure they stay away from hate (access this HERE).

    • But that’s not all.

    If you refuse to patronise businesses which fund hate media some may choose to advertise elsewhere. And if you heavily patronise businesses which DO divest from hate media (as a thank-you for their commitment to a better future), they’ll be motivated to avoid advertising with hate media.

    The only companies which will thrive in coming years are those whose values align with those of their customers, suppliers and staff. Make sure the companies you use fit your values and ethics.

    It takes a witchy village!

    Are you in?

    You can access our #VileKyle FOE lists here

    This kind of collective action works, as it did with Alan Jones. We forced him and his employer to stop spreading hate, misogyny and lies.

    We will do this again with Kyle Sandilands and then with all others who are as bad, or worse.

     

     

    #VileKyle FOE Database

    Does it work? Yes, it sure does!

    More than 530 advertisers withdrew from advertising on Alan Jones’ radio show before he left the station. This took nine months to achieve, but it only took a couple of days of similar action to have other racist or misogynistic media commentators including Pete Evans, Eddie McGuire, Chris Smith and Donald Trump Jnr. removed from their platforms or stopped from spreading their hate and lies here.

    Taking on Kyle Sandilands is harder, but we had more than 2000 advertisers withdraw from his radio show.

    In a nutshell, here’s what you can do:

    1. Most importantly, contact businesses which advertise with #VileKyle and ask them to stop. Choose five per day (or per week) and write to them, and boycott them if they refuse to stop;

    2. Donate to fund MFW, as it takes a huge amount of labour and organisation to keep up-to-date with the critical work which is partly done by volunteers;

    4. Offer to volunteer to read, listen to or watch some hate media to record advertisers; and/or

    5. Let your circle of friends or followers know about MFW, and get them involved, too. It takes a collective to do this work or in our case, it takes a fierce coven of determined women and men who are sick of media lies and hate.

    Image appears to be of three people in a bar taking a group selfie. There is a man standing in the middle holding his drink, arms around the shoulders loosely of the two woman and he has a prosthetic leg. The woman on the left leans in posing with her drink up and the woman on the right leans into him pretending to drink and taking the photo with a phone.

    To Your Brooms

    If you care about your own future and that of others, get on board


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